Multifamily rental housing studies have told us for years that security is an important consideration for apartment and condominium dwellers, especially in urban areas. It is hardly surprising to now see “security” being sold as an amenity in many progressive apartment communities.
The secret to selling security, like any amenity, is to promote it and then maintain it. Promoting security and safety is in everyone’s best interest and helps keep the level of awareness high. New technology requires interaction with the residents, which tends to reinforce the original security purpose. Contrary to popular belief, promoting security does not create any additional liability risks, as long as the information provided is accurate and the security feature is maintained.
Advances in security technology have allowed us to provide an enhanced the level of protection while at the same time reducing the cost of operation. Security technology doesn’t always mean high-tech or new-tech. Sometimes old-tech works just fine. A classic example is having a high-tech, state-of-the-art alarm system versus having a big dog in the yard. Both are likely to deter the same burglar if fear of being detected (or bitten) is a concern.
Reprinted with thanks and permission of Chris E. McGoey. Mr. McGoey may be reached at (951) 461-8950 or by visiting www.crimedoctor.com This article may not be copied or republished without the consent of the author.